Raven keyword manager6/23/2023 ![]() If you’re intent on checking rank – and I’m not saying you shouldn’t, even if it’s easy to lose sight of the larger picture – here are a few ways how. You’re focused on your selection of 20 keywords, and a 21 st that you’re ignoring could be the one that has you ranking in position #1. No rank checker will be able to search out every single query you’re ranking for, because it can be anything you’ve ever published on your site. If you’re focusing on a few dozen, and actively checking the ranks for each, you’re limiting your potential. A website with an active blog can have thousands of keywords it ranks for. The point is that any noun, verb, phrase or sentence can be a valid search term that ranks a given piece. Sure, it might show up thousands of results back, but that’s not the point. What keywords would you think it might rank for? “Keyword rankings” perhaps? How about “Roadblocks to Rank Checks”? Or maybe “Wikipedia and Yellow Pages”? All of these are phrases that appear in this article, which means this piece will have a place in the SERPs for all of them. There’s one final issue you have to overcome, and it’s one in the fundamental idea of tracking keyword ranking in the first place. If, on the off chance, you’re not a local business and you aren’t affected by geographic or device-based personalization, you’re still going to be affected by social media influence and search history. What this all means is that, when you check your rank for a given keyword, the results are necessarily inaccurate. If you’re friends with an electrician on Google+, they’re more likely to appear in your search results. The same holds true for differences in device, and can even apply depending on your personal search history and your social media usage. It’s entirely because of the difference in location. The problem here is that one electrician may rank highly for my query, but won’t be in the top 20 pages in your query. ![]() If you’re lucky, the generic results for sites like Wikipedia and Yellow Pages will show up as well. Go ahead and do an experiment go to Google and type in “electrician.” Your results are going to be full of ads for local electricians, the local pack results for electricians in your area, and a bunch of local results for electricians. ![]() Second, you have the issue of Google’s personalized results. Currently, around 80% of all keywords are swapped with “not provided.” Some keywords, particularly branded keywords, will still work and provide data, but it’s far from a sure thing. Google has decided that it doesn’t want people to focus so strongly on individual keywords, and so it has removed most basic keyword data from their reports. There are a few roadblocks in the way of accurately checking your search ranking for any given keyword.įirst, there’s the issue of the “not provided” keyword data in Google Analytics itself. What does it take to monitor keywords effectively? Roadblocks to Rank Checks You can find potentially potent related keywords that no one else has targeted and roll them into your main efforts for additional benefit.You’ll be acutely aware of not just your own presence, but that of your competition as well. ![]() You don’t want to pay for a website overhaul only to find your ranking doesn’t change, right? It allows you to measure, in concrete terms, how much of a return on investment you’re getting out of any SEO you’re buying.There are several good reasons to monitor your keyword ranking, if you’re not quite convinced. Methods for Checking Rank Why Monitor Keywords?
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